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300 SL Gullwing

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Albert Bauer Studios turned on the time machine and brought us back to the fifties. When girls sported petticoats and Rock ‘n’ Roll hit the streets, Mercedes-Benz pioneered the gull-wing door in its famous 300 SL. For this set of exceptional 3D renderings, the Coupé was staged in one of MAGROUND’s locations from Majorca. To match the look of the era, the concept was to create static images, as it was the preferred style in automotive photography back in the day. See the whole production with hi-res backplates and HDR domes from MAGROUND right after the break.

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Gepostet am 11 Juni, 2013

Tags Mercedes-Benz Mercedes Benz 300 SL Gullwing 1955 automotive advertising photography CGI 3D rendering road roads street streets sunrise Baleares

MAN // June

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Enter the flagship of MAN’s premium coaches. The Starliner comes with a spacious interiour, air conditioning, on-board kitchen, sound system and so on. Is this a bus anymore?! Take a seat and revel in pure luxury with the redefined “art of travel”. MAGROUND provided a top-notch spot from California for the 3D rendering of this street yacht. See the original backplate after the break.

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Gepostet am 4 Juni, 2013

Tags photography landscape nature ocean coast America USA California road roads CGI 3D automotive advertising MAN Calendar

Contest Winner

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A few weeks ago, Maxwell Render and MAGROUND challenged you to a Render Competition. Now the winners are announced. The golden giant you see above lived up to his name and won the first prize. Congratulations to Seghier Mohamed Abdelaziz who let this beef-cake tear up our backplate from Valencia! See the source location after the break.

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Gepostet am 31 Mai, 2013

Tags 3D CGI Competition Maxwell Render MAGROUND photography HDR Europe Spain Valencia night architecture classic

Mazda | CGI

An excellent example of using HDR domes from MAGROUND as virtual environment comes with this Mazda TV commercial. Without shooting a single frame, Visual Playground created a moving picture with different urban settings by integrating CGI into our full spherical HDR’s. See all the domes used in this production after the break. 

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Gepostet am 28 Mai, 2013

Tags automotive advertising CGI virtual environment virtual environment HDR dome Mazda photography urban city cityscape 3D