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Race Classics | Ford GT40

With the Ford GT40, Postproduction Studio Rockarts brings a world famous V8 to the racetrack. The Mirage M1 was led to victory by Jacky Ickx and Dick Thompson and ultimately rose to international fame with its role in Steve McQueen’s “Le Mans” in 1971. For this series of first-class renderings MAGROUND provided a couple of backplates with matching HDR Domes to grant this legend an appropriate stage.


Gepostet am 7 Oktober, 2014

Tags automotive advertising Rendering CGI Rockarts Ford GT Ford GT40 Mirage M1 racetrack photography landscape racing

Case Study | Scirocco



From the website to the city light - Volkswagen teamed up with MAGROUND to present the new Scirocco. The manufacturer relied on the quality and service in every step of the production, from the first image search to the final layout. The result of this successful collaboration is the latest campaign where the Coupé was perfectly staged in a variety of different locations.


Gepostet am 23 September, 2014

Tags photography city cityscape urban New York NY NYC USA automotive advertising CGI 3D Rendering Volkswagen VW Scirocco

Lights and Shadows


A gloomy night in the concrete jungle. The harmony of light and shadows in front of a bar and a misty backyard: The perfect setting to present the new Lamborghini Huracán. MAGROUND provided the backdrops for ramp Magazin to bring this new love affair from Lamborghini to the big screen. FLAVOR3D did a great job on the CGI and post production for this homage to Film Noir.


Gepostet am 10 September, 2014

Tags automotive advertising CGI 3D Rendering Lamborghini Huracán Huracan Film Noir city cityscape urban night cinematic photography